6 Key Questions for Defining Your Project

1. What are the goals of this website? What do you want it to do?

2. Who is the target audience? Known demographics such as Age, Gender, Location, Socioeconomic info

3. How will your site benefit your audience? What are you offering people who visit?

4. What is the tone or image for the site? What are the key messages? Are there any themes you want to convey?

Are there existing pieces the site needs to coordinate with (i.e. printed materials, packaging, signage, logos, etc.)?

5. How do you want the audience to respond to the website? What do you want them to think? Is there something you want them to do?

6. Will the site be promoted? How?

Suggestions to Formulate Ideas While Planning Your Website

1) Look at other sites to develop a general idea of what you like and don't like when looking at a website. (keep a list of URL's for examples)

2) Jot down notes about intended content, images, links

3) Envision the basic structure of your intended site, number of pages needed, navigation (site map), key information describing your site

4) Remember: Your Website will be an extension of yourself. How do you want the world to see you?

Contact OFF THE WALL to discuss your business' requirements. Once a detailed outline is worked out of your needs, a general cost estimate will be provided for your approval.

Contact OFF THE WALL at (207) 647-3734 or write to:
Karen Hawkins
RR 1 Box 1017
Bridgton, ME 04009-9755
Fax: (207) 647-5801
Email: webdesign@offthewallemporium.com

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